2027 Outback Wilderness
Scott Putnam
Easy.
Nemadji Trail Rally— December 5, 2026
2027 Trailseeker
Ojibwe Forest Rally
2026 WRX Is here!
2027 BRZ

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Posted Sunday, November 1, 2026 at 10:49pm

Subaru Thinks It Can Steal More American Buyers From Its Rivals

Subaru has carved out a loyal following in the US, one of its biggest strongholds outside Japan. But the brand clearly thinks it’s just getting started.
According to its 2026 Integrated Report, Subaru is eyeing a 5% share of the US car market. That’s a big leap from 3.9% at the end of 2025, and it’ll take more than just keeping the current fanbase happy. Subaru wants to plug the holes in its lineup and win over drivers of all ages, coast to coast. It’s a bold move for a brand that’s usually stuck to its niche. The automaker’s challenge now is to cast a wider net without losing the quirky charm that made it a household name in the first place.

A Bigger Lineup and More Flexible Production
Subaru’s game plan is to roll out more models and make its factories quick on their feet. The idea is to fill in the lineup gaps and give shoppers more reasons to take a second look. Subaru’s also got its sights set on selling over 1.2 million cars a year worldwide by the early 2030s. That’s a big jump from the 896,000 it managed during the fiscal year that ended March 2026.

Posted Tuesday, October 27, 2026 at 9:07pm

Flat out in the Subaru Brataroo: Top Gear’s guide to hooning

Flat out in the Subaru Brataroo: Top Gear’s guide to hooning

“Every part of it is designed to take abuse, fly big, and come back for more… it’s hands down the craziest Gymkhana car we’ve ever built.”

Usually, you might think a quote like this, which describes the Subaru Brataroo 9500, is PR puff. But Hoonigan’s Gymkhana series doesn’t need clumsy self-promotion. It’s racked up over a billion views and is the living, breathing, tyre-destroying ray of sunshine that proves cool cars doing cool things still connects with people of all ages.

The quote also demands respect because it comes from Travis Pastrana, who has taken up the challenge of ever more insane Gymkhanas since the tragic death of Ken Block. And Travis Pastrana’s crazy scale isn’t like ours. Or anyone else’s, honestly.
CHALLENGE 1: FIGURE IT OUT
CHALLENGE 2: FULL SEND LAUNCH
CHALLENGE 3: KILL THE TYRES
CHALLENGE 4: PRECISION
CHALLENGE 5: HIGH SPEED DRIFT
CHALLENGE 6: REVERSE ENTRY
CHALLENGE 7: STIG LAPS

Posted Monday, October 26, 2026 at 9:23pm

Subaru Impreza Is 34 Years Old And Still Going Strong

Its been 34 years since the debut of the Subaru Impreza and there is NO stopping it If you own an early model Impreza does it still make you stop and look at it after parking it? On October 22, 1992, Subaru Japan introduced the Impreza. Today we are celebrating 34 years of a name that has found its way into global rally stages, daily commutes, garage tuning projects and… Read More →

Posted Thursday, October 22, 2026 at 10:01pm

2027 Subaru Outback Gets New Base Model, Dropping Price by $1905

The Subaru Outback entered its seventh generation for the 2026 model year, but the new, boxier model has failed to maintain the sales of its predecessor. Through the third quarter, the Outback has found 104,759 buyers, down 10 percent year over year. But Subaru may have a way to get more Outbacks into the hands of customers. The automaker today announced pricing for the 2027 Outback, and a new base… Read More →

Posted Wednesday, October 21, 2026 at 10:04pm

American Rally Association confirms 2027 schedule

American Rally Association confirms 2027 schedule

The American Rally Association (ARA) – the largest rally organization in the U.S. and promoter of the country’s only national championship for stage rally – has announced its schedule for the 2027 ARA National Championship. ARA’s 2027 National Championship will again feature eight events, starting with Northern Michigan’s Sno*Drift Rally, Feb. 5-6, but for the first time, the tour will extend into November as the Boone Forest Rally – based… Read More →

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