Posted Friday, March 27, 2026 at 11:02pm
Subaru did something a bit controversial last year: The company rolled out a new version of the quintessential Subaru, the Outback midsize SUV.
Redesigned to look more like an SUV and less like a wagon, which the Outback has traditionally been equated with, the 2026 model is now a bit more square front and back, is slightly taller and offers a bit more cargo space. But more than that, it offers more standard luxury features—the company eliminated the entry level model—and an upgraded the Wilderness edition.
The result is a model that should prove both more competitive in the midsize all wheel drive SUV segment and appeal to Subaru buyers. The Outback trails the Forester and Crosstrek in sales but if changes to the 2026 model prove to be a lure, it could prove more profitable. And, it should be competitive against the Toyota RAV4 (now with a standard hybrid powertrain), the leader in the category and the one to steal share from; the RAV4 has about three times the sales of the Outback but not the ardent fan base.
Posted Monday, March 23, 2026 at 10:13pm
After years of running a bit behind the curve in terms of electric vehicles, especially for a brand so closely associated with crunchy granola types and active, outdoorsy people, Subaru has been making up for lost time in recent months by rolling out one new EV after another; the updated Solterra, the Uncharted, the Trailseeker. And on Monday, the automaker revealed that the fourth model in this battery-powered onslaught will be making its global debut at the 2026 New York Auto Show at the end of the month.
Subaru is being cagey about the new model, only offering up a single shadowy picture and two salient details: the new model will offer the brand’s traditional Symmetrical All-Wheel Drive, and it will pack 420 horsepower, a number that stands to make it the most powerful production Subaru ever built (as well as, presumably, annoy Elon Musk for not thinking of building an EV with that output first). The image, as you can see at top, depicts a two-box shape with the brand’s new electric vehicle-specific lighting design, as well as a light-up logo and roof rails. While the shape technically means there’s a non-zero chance it could be a wagon … we all know it’ll be an SUV.
Posted Wednesday, March 18, 2026 at 10:09pm
Subaru performance enthusiasts—myself included—have spent the last few years learning how to live on crumbs. A concept here, a cryptic teaser there, an ominously worded corporate statement about the future of STI somewhere in between. So when a new Japanese design registration surfaced recently, appearing to show a modern WRX STI hatchback, my reaction was excitement, but with caution. On paper, it looks like the return of something Subaru probably… Read More →
Posted Monday, March 16, 2026 at 9:13pm
Subaru may make the most money selling Crosstreks, but the outdoorsy brand’s true spiritual mascot has always been the Outback, hasn’t it? All-new for its seventh generation, the 2026 Subaru Outback loses some of its wagony charm but gains the utility and refinement of what feels like its final form. We have a great First Drive rundown of the new Outback, but upon spending a few days with it as… Read More →
Posted Thursday, March 12, 2026 at 8:05pm
While automotive manufacturers tend to remain secretive when it comes to sharing the special sauce that makes their respective models their own, every now and again they understand that working with another established brand can be a worthwhile exercise in shifting some more hardware. Porsche has been involved in many of these different collaborations, and in the late 1990s, it decided to add the Subaru Legacy to its list of… Read More →
Read More Featured News →