Posted Tuesday, September 8, 2026 at 10:20pm

Tales From Then and Now: 25 Years of the Subaru WRX in America

Twenty-five years ago, I wanted nothing more than an Audi S4 Avant. In Imola Yellow, of course. I was only 26 years old; the S4 Wagon (as we Americans called it) cost $45,000. But this was before the dot-com bubble had fully popped, and I had a very silly six-figure software job. The Audi would be mine. Only I went to the dealer in flip-flops, a tattered Alice Donut T-shirt, and camouflage cargo shorts; I couldn’t get a salesperson (all men back then) to take me seriously. Could I test drive it? Absolutely not. But an alternative quickly emerged.
I was a huge fan of Automobile magazine (RIP), and I remember my hero (and future mentor and friend) Jamie Kitman had written an article about this new Japanese wagon called a Subaru WRX that he claimed had essentially the performance of a then-new 996 Porsche 911 Carrera 4S for a lot less money.

Posted Monday, July 6, 2026 at 11:16pm

Subaru’s most polarizing redesign just proved the doubters wrong with a 32% sales surge

Subaru has never been afraid to do things differently, but few changes have sparked as much debate as the latest evolution of one of its most iconic nameplates. Longtime fans questioned whether the brand had abandoned what made the model special, and early sales figures suggested those concerns might have been justified.

Fast forward a few months, however, and the picture looks very different. Buyers appear to be warming to the redesign, sales momentum is building, and a strong performance across the wider lineup suggests that the Japanese automaker may have weathered one of its most turbulent periods. The comeback story that once seemed unlikely is finally beginning to take shape.

When the new Outback was revealed, there was quite a large outcry from brand loyalists. Subaru has effectively pulled it away from its station wagon roots and made it look more like an SUV than anything else. Existing buyers were upset that the Japanese automaker had strayed from its roots, and its sales suffered in its first couple of months on dealership floors. After some struggles, though, things have started to turn around.

Posted Sunday, July 5, 2026 at 11:21pm

Subaru’s Brataroo Set for UK Debut at Goodwood Hillclimb Shootout

Subaru Motorsports USA will return to the Goodwood Festival of Speed Hillclimb Shootout July 9–12, with Travis Pastrana set to make the U.K. debut of the Subaru “Brataroo” 9500 Turbo. The Goodwood Festival of Speed brings together competitors and machinery from across the racing spectrum, from Formula 1 and rally to sports cars, prototypes and more. The event’s famed Hillclimb Shootout sees select entrants take on the 1.16-mile course in… Read More →

Posted Tuesday, April 28, 2026 at 10:24pm

Subaru Boxer Rally Spec.Z Is the Turbo, AWD BRZ of Your Dreams

Subaru could probably buy out Toyota if it got a nickel every time it heard “put a turbo in the BRZ!” The brand has finally done it. The Subaru Boxer Rally Spec.Z is a turbocharged, all-wheel-drive BRZ that boasts more power than the current WRX. There’s a big catch, however: You need to be a factory pilot to drive it. Unveiled in Japan, the Boxer Rally Spec.Z was developed to… Read More →

Posted Wednesday, April 1, 2026 at 10:05pm

Subaru’s New Electric 3-Row Getaway Is a Family SUV for the Brand Faithful

Subaru has been on a tear lately, quickly escalating the EV side of its SUV lineup with the Trailseeker and Uncharted joining the Solterra on dealer lots this year. Next up is a three-row family SUV called Getaway, unveiled at the 2026 New York auto show. The Getaway shares its platform—and much of its styling and interior design—with the recently unveiled Toyota Highlander EV. But while the Toyota is offered… Read More →

Posted Wednesday, September 9, 2026 at 10:16pm

Lia Block Just Beat Every Car at Ojibwe, Not Just the Field in Her Class

Lia Block crossed the finish line at the Ojibwe Forests Rally two minutes and one second ahead of the next-fastest… Read More →

Posted Wednesday, September 9, 2026 at 9:18pm

FIA Middle East Rally Championship (MERC) continues with 48th Rally of Lebanon

he 2026 FIA Middle East Rally Championship (MERC) resumes after a near four-month lay-off with the 48th Rally of Lebanon… Read More →

Posted Tuesday, September 8, 2026 at 10:24pm

The best and most capable AWD sports cars on the market in 2026, ranked

Sports car ownership has always demanded compromise. Buyers accept a stiffer ride, a cramped back seat, or a nervous rear… Read More →

Posted Tuesday, September 8, 2026 at 10:20pm

Tales From Then and Now: 25 Years of the Subaru WRX in America

Twenty-five years ago, I wanted nothing more than an Audi S4 Avant. In Imola Yellow, of course. I was only… Read More →

Posted Monday, September 7, 2026 at 10:33pm

This Is The Best Used Subaru For Retirees

So you’ve retired from your career, and you’re looking to enjoy your old age in a car that can take… Read More →

Posted Monday, September 7, 2026 at 10:26pm

We drove two of the best new family SUVs. Here’s how they compare

I’ve driven several new Subaru models in recent years, but the Outback left a lasting impression on me for a… Read More →