Posted Monday, January 17, 2022 at 11:07pm
Some automakers tout engine performance, cutting-edge technology or exclusivity to attract buyers. Japanese automaker Subaru has a different approach.
In 2019 the company transformed 10,000 square feet of the Javits Convention Center in New York into a state-of-the-art immersive exhibit where Yellowstone’s Old Faithful geyser and Denali’s snowcapped peak were the focus — not the company’s sport utility vehicles.
