Posted Thursday, September 29, 2022 at 9:06pm
From the July 1982 issue of Car and Driver.
That beat of the different drummer that sets cadence for the wacky side of life—could it be that Subaru wrote the original score? A look at its corporate record is bound to convince you so. Over the past quarter-century, six Japanese firms have eagerly migrated to America to expand their export horizons, while one company—Subaru—had to be cajoled here (some say exhibiting the Japanese equivalent of kicking and screaming) by the persuasive powers of Malcolm Bricklin. The aforementioned six each established a beachhead on the West Coast, while Subaru opted for: a corporate headquarters across the continent in Pennsauken, New Jersey. The left-bank clique is still just a series of remote outposts for the Japanese parent firms, while Subaru has become an American-managed enterprise with stock offered to the public in over-the-counter trading.
