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Posted Wednesday, September 11, 2024 at 9:54pm

Subaru Motorsports USA Teams Chase ARA Championship at Overmountain Rally Tennessee

After picking up their first win of the 2024 American Rally Association (ARA) season at the Ojibwe Forests Rally, Subaru Motorsports USA driver and extreme sports legend Travis Pastrana and co-driver Rhianon Gelsomino have set the table for an exciting back half of the 2024 ARA calendar. Their pursuit of two-time defending ARA champions and Subaru Motorsports USA teammates Brandon Semenuk and Keaton Williams continues at the 2024 Overmountain Rally Tennessee September 13-15. Read More →

Posted Tuesday, September 10, 2024 at 11:04pm

Will a WRC driver answer America’s biggest rallying question?

The debate has raged from top to bottom, and from coast to coast in America. But in Johnson City this week, there’s every chance we’re going to get some clarity. The discussion? Open class versus Rally2: which is America’s fastest rally car? Subaru’s WRX has dominated the ARA series since Barry McKenna took the title in an R5 car in 2020. A Rally2 victory is, of course, not unheard of – Citroën C3 driver Ricardo… Read More →

Posted Monday, September 9, 2024 at 11:01pm

Subaru’s Data Detour: From Data Junkyard to Joyride

Subaru, known for its rugged all-wheel-drive vehicles, has embarked on a journey as challenging as any off-road adventure: conquering the chaos of siloed data. With Informatica’s AI-powered Intelligent Data Management Cloud (IDMC) at the wheel, Subaru is shifting gears from data disarray to a streamlined, customer-centric operation. Read More →

Posted Friday, September 6, 2024 at 10:58pm

Subaru and Panasonic Energy to Begin Preparation for Supply of Automotive Lithium-ion Batteries and Joint Establishment of New Battery Factory in Japan

Subaru Corporation (“Subaru”) and Panasonic Energy Co., Ltd. (“Panasonic Energy”), a Panasonic Group Company, today announced plans to prepare for the supply of automotive lithium-ion batteries and joint establishment of a new battery factory in Oizumi, Gunma Prefecture, Japan. Panasonic Energy will supply its next-generation cylindrical automotive lithium-ion batteries for the battery electric vehicles (BEVs) Subaru plans to produce from the latter half of the 2020s. This follows their conclusion of a basic cooperative agreement… Read More →

Posted Thursday, September 5, 2024 at 10:57pm

SUBARU EARNS TOP RANKING IN 2024 AMERICAN CUSTOMER SATISFACTION INDEX SURVEY AUTOMOBILE STUDY

Subaru of America, Inc. today announced the automaker was ranked number one overall in the American Customer Satisfaction Index Survey (ACSI) Automobile Study 2024, increasing its position from last year with an ACSI® score of 83. This overall score marks a tie with one other automaker in the mass-market segment and two others in the luxury segment. Read More →

Posted Wednesday, September 4, 2024 at 10:52pm

Subaru Solterra BEV sales are up 55% year-over-year

In August 2023, Subaru sold 915 Solterras, and in August 2024, it sold 1,417 of its BEV – a 55% increase. Year-to-date, 8,063 Solterras have sold – that’s a nearly 74% jump over 2023, when 4,645 Solterras sold. It’s probably not a coincidence that the Subaru Solterra was the most discounted car – including gas cars – in the US in August. The Solterra’s starting price last month was $46,340, and it sells for 12%… Read More →

Posted Tuesday, September 3, 2024 at 10:49pm

Is Subaru Corporation (FUJHY) Outperforming Other Auto-Tires-Trucks Stocks This Year?

For those looking to find strong Auto-Tires-Trucks stocks, it is prudent to search for companies in the group that are outperforming their peers. Is Subaru Corporation (FUJHY) one of those stocks right now? A quick glance at the company’s year-to-date performance in comparison to the rest of the Auto-Tires-Trucks sector should help us answer this question. Read More →

Posted Monday, September 2, 2024 at 10:46pm

When the Impreza won its first WRC event amid controversy

espite its Impreza 555 being lightning quick and scoring a podium straight out of the box, it took Subaru almost a year to claim the model’s first win in the World Rally Championship. It was not the straightforward affair Carlos Sainz’s eventual winning margin of four minutes would suggest, as team-mate Colin McRae was controversially excluded for alleged unsportsmanlike behavior. We’re rewinding the clock back 30 years to remember this tale, to a time when… Read More →

Posted Saturday, August 31, 2024 at 10:43pm

Road-Tripping a 2025 Subaru Forester Sport to the 2024 Subiefest California

It is against the law to touch a sea otter. Under the Marine Mammal Protection Act and the Endangered Species Act, you’re not even supposed to get within a few feet of them, which can be a challenge when you’re kayaking in the Elkhorn Slough along the California coast and curious otters keep popping up next to you. “Just row away from them,” said our guide, with the patient voice of a man who spends… Read More →