News
Posted Saturday, August 31, 2024 at 10:41pm
The thundering of cowbells and spectators in camp chairs look on. And then, a faint but suddenly distinctive “pop,” and a highly tuned rally car, trailed by clouds upon clouds of dust, emerges. These are just some of the sights and sounds from April’s Olympus Rally, an annual two-day gathering here near the base of Washington’s Olympic Peninsula that’s part endurance racing, part car show and part celebration of all things Subaru. Read More →
Posted Friday, August 30, 2024 at 10:35pm
Halfway through 2024, you’d have got incredibly long odds on anything other than another Brandon Semenuk title win. Even the return of Subaru Motorsports USA team-mate Travis Pastrana did nothing to destabilize the dominant Canadian, who after April’s Olympus Rally had won 12 American Rally Association National events on the bounce. But after a second DNF in three starts, and a first win in three years for Pastrana at last weekend’s Ojibwe Forests Rally, suddenly… Read More →
Posted Friday, August 30, 2024 at 10:32pm
Subaru’s Bifuka Proving Ground in Hokkaido, Japan, now utilizes a local sub-6 5G standalone (SA) network, which is an infrastructure that uses the spectrum below 6GHz and covers the entire circuit in the Subaru R&E Center. According to the company, the local 5G network across Subaru’s test course is the first to be used by a Japanese car maker. The network is trialling the use of cooperative driving automation. Read More →
Posted Thursday, August 29, 2024 at 10:37pm
Madelyn Tabor woke up one morning to a message that may end up changing her entire life trajectory. “I woke up to the email and I was like, look at this! Like half awake. I was like, ‘oh my god!’” Tabor tells DirtFish. Tabor, a regular competitor in the American Rally Association National championship’s NA4WD category in a 1999 Subaru Impreza, had elected to apply for the World Rally Championship’s Beyond Rally initiative, which aims… Read More →
Posted Wednesday, August 28, 2024 at 10:33pm
Subaru Corporation has installed a local sub-6*1 5G standalone (SA)*2 network covering the entire circuit at Bifuka Proving Ground in the Subaru R&E Center (Hokkaido, Japan), and begun trialing cooperative driving automation. Chiefly tasked with overseeing advanced research, the Subaru R&E Center has previously worked on automated driving systems using mobile communications. This time, harnessing the high-speed, highly reliable connectivity environment provided by the local 5G SA network, the center has begun testing coordination control*3,… Read More →
Posted Tuesday, August 27, 2024 at 10:32pm
According to the MoU, FPT Software will leverage its technological capabilities and global market experience to advance digital transformation for Subaru’s in-house information systems and in-car systems in terms of factory software, legacy system upgrades, system operation automation, infrastructure, security, and promote the application of advanced technologies such as Artificial Intelligence and Robotic Process Automation. Additionally, FPT Software aims to build an ecosystem to supply a skilled workforce for Subaru’s operations by tapping into Vietnam’s… Read More →
Posted Sunday, August 25, 2024 at 10:29pm
As a man who’s not afraid of heights, Travis Pastrana has missed standing on the podium’s top step. Until now. The Subaru Motorsports USA star landed his first win in three years at the Ojibwe Forests Rally on Saturday evening. Typically full of humility, he was quick to pay tribute to his team-mate Brandon Semenuk’s speed and his inability to match the Canadian-flagged WRX. But when the defending champion retired on Friday, Pastrana saw the… Read More →
Posted Saturday, August 24, 2024 at 10:28pm
The race to win this year’s American Rally Association National championship has taken an unexpected twist, as Brandon Semenuk hit a rock and retired from Ojibwe Forests Rally to give Subaru Motorsports USA team-mate Travis Pastrana the lead. On the second pass of Thorpe Tower, Semenuk clattered into a rock that LW2D class co-driver Ethan Curtis described as being the size of a “small moon” and retired on the spot. Before his DNF, Semenuk had… Read More →
Posted Thursday, August 22, 2024 at 10:11pm
Walk around any convention-style car show, and the Subaru section is likely to stand out. Leaning into its popularity among outdoorsy types, the carmaker displays its latest models not on sterile stages but in oases of synthetic trees and puppies. So crunchy is the brand’s vibe that it’s surprising an EV wasn’t among those models until early 2023, when Subaru launched the Solterra in the US. However, Subaru’s slow burn seems to be paying off.… Read More →
Posted Thursday, August 22, 2024 at 10:10pm
Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that SUBARU Corporation (SUBARU) has chosen to implement Informatica’s AI-powered Intelligent Data Management Cloud™ (IDMC), to enable the automaker to drive a global-scale data integration project. Read More →
