Posted Thursday, August 22, 2024 at 10:11pm
Walk around any convention-style car show, and the Subaru section is likely to stand out. Leaning into its popularity among outdoorsy types, the carmaker displays its latest models not on sterile stages but in oases of synthetic trees and puppies. So crunchy is the brand’s vibe that it’s surprising an EV wasn’t among those models until early 2023, when Subaru launched the Solterra in the US.
However, Subaru’s slow burn seems to be paying off. The carmaker sold 4,200 Solterras in the US in the second quarter, according to Cox Automotive — nearly triple the model’s sales in the same period last year. Another breakout hit, the bZ4X from Toyota, notched 7,600 sales in the second quarter, up almost four-fold from the year-earlier period. (It hit the US market at the end of 2022.)
